The Method

Three pillars. One approach.

Every engagement touches one or more of three pillars. The pillars name the focus. The method underneath them is the same regardless.

Cognitive-behavioural hypnotherapy and applied psychology, applied to performance — not therapy. The pillars describe the kinds of work I do. The packages on the Work With Me page describe how you buy that work. Both pages reference each other; together they describe the practice.

Every engagement touches one or more of three pillars. The pillars name the focus. The method underneath them is the same regardless.

Cognitive-behavioural hypnotherapy and applied psychology, applied to performance — not therapy. The pillars describe the kinds of work I do. The packages on the Work With Me page describe how you buy that work. Both pages reference each other; together they describe the practice.

3 Pillars Performance Hypnotherapy Nicolas

Pillar 1 - The Reset

Recover the capacity to perform.

For burnout, performance anxiety, sleep disruption, and the residue of sustained pressure. The work of getting your baseline back so the higher work becomes possible. Most clients enter the practice through this pillar — you can't train the inner game while the body is depleted underneath it.

Performance Anxiety Coaching — for athletes (competition nerves, choke, the yips) and executives (board-room freeze, presentation anxiety)

Burnout Recovery for High Achievers — sustainable energy without stimulant reliance

Sleep & Recovery Hypnosis — CBH sleep protocols and recovery-state training

Composure & Pressure Tolerance Training — breathing protocols, hypnotic anchoring, calm-under-pressure conditioning

Core Promise

Recover the capacity to perform. Without burnout, anxiety, or the slow erosion that comes from sustained pressure.

Best for: Executives wired-but-tired, athletes in a slump or pre-season reset, founders deep in burnout territory

Pillar 2 - The Mental Game

Train the inner game of pressure.

For confidence, visualization, self-talk, and execution when the moment matters. Not therapy work — performance training. The work of making your best self repeatable, not accidental. Two verticalized services live in this pillar: one for executives (Performance Under Pressure), one for elite-athletes (Pre-Competition Routines),

Mental Performance Coaching — the flagship service for both athletes and executives

Visualization & Mental Rehearsal — 3D imaginal rehearsal of the moment you're preparing for

Self-Hypnosis Training — installs a portable mental skill you can deploy in 90 seconds

Self-Talk & Confidence Coaching — for imposter syndrome (executives) and competitive doubt (athletes)

Core Promise

Train the inner game of pressure. So what happens in the moment is a function of what you've rehearsed, not what your nerves dictate.

Best for: Executives preparing for high-stakes moments; Athletes preparing for competition; performers before the room.

Executive Performance Under Pressure — verticalized for board meetings, IPOs, investor pitches

Pre-Shot Routines & Tournament Protocols — verticalized for serious golfers

Pillar 3 - The Long Game

Become who you're becoming.

For identity work, future-self rehearsal, and the version of you that comes after this version of success. The deepest pillar — typically reached after work in the first two. Executives between roles, founders post-exit, athletes facing retirement, anyone redefining themselves at scale.

Future-Self Hypnosis — hypnotic rehearsal of the identity you're moving into

Identity Coaching for Career Transitions — for athletes facing retirement, executives between roles, founders post-exit

Subconscious Belief Reconditioning — for high achievers whose beliefs were installed when they were less capable than they now are

Goal Embodiment Hypnosis — manifestation work, without the magical thinking

Core Promise

Recondition the identity that produced your current life. Rehearse the version of yourself that will produce your next one.

Best for: Athletes facing retirement, executives between roles, founders post-exit, anyone in identity transition.

Latest thinking

Frequently Asked Questions

What is cognitive-behavioural hypnotherapy?

How is this different from sport psychology?

How is this different from therapy?

Why three pillars instead of one approach?

Do clients always work through all three pillars?

What evidence base does this method draw from?

Before You Book

Before You Book

What you can expect from the call

What you can expect from the call

A diagnostic, not a sales call

25 minutes, free, online. You describe what's happening — you don't have to know what you need from me yet. The point of the call is to figure that out together.

A diagnostic, not a sales call

25 minutes, free, online. You describe what's happening — you don't have to know what you need from me yet. The point of the call is to figure that out together.

A specific recommendation

By the end of the call I'll have a working diagnosis of what's happening and a clear recommendation: which pillar, which package, and what the scope of work would be. Or, if we're not a fit, where you should go instead.

A specific recommendation

By the end of the call I'll have a working diagnosis of what's happening and a clear recommendation: which pillar, which package, and what the scope of work would be. Or, if we're not a fit, where you should go instead.

No pressure, no follow-up sequence

No hard sell, no automated drip campaign, no "limited time" tactics. You take the recommendation and decide on your own time. If you want to start, you book. If not, the contact ends there.

No pressure, no follow-up sequence

No hard sell, no automated drip campaign, no "limited time" tactics. You take the recommendation and decide on your own time. If you want to start, you book. If not, the contact ends there.

Let's see if we should be working together.

A free 25-minute call. No pressure, no pitch — just an honest conversation about what you're trying to solve and whether the work I do is right for it

Cognitive-behavioural hypnotherapy and applied psychology. The same protocols I used with elite athletes.

Company logo in white

Nicolas Ullah · CBH Practitioner & Mental Performance Coach · MSc Psychology · Level 5 Diploma in Cognitive Behavioural Hypnotherapy

Founder, Numinal Agency — numinalagency.com

© 2026 Nicolas Ullah. All rights reserved.

Privacy · Terms · Cookies

Let's see if we should be working together.

A free 25-minute call. No pressure, no pitch — just an honest conversation about what you're trying to solve and whether the work I do is right for it

Cognitive-behavioural hypnotherapy and applied psychology. The same protocols I used with elite athletes.

Company logo in white

Nicolas Ullah · CBH Practitioner & Mental Performance Coach · MSc Psychology · Level 5 Diploma in Cognitive Behavioural Hypnotherapy

Founder, Numinal Agency — numinalagency.com

© 2026 Nicolas Ullah. All rights reserved.

Privacy · Terms · Cookies

Let's see if we should be working together.

A free 25-minute call. No pressure, no pitch — just an honest conversation about what you're trying to solve and whether the work I do is right for it

Cognitive-behavioural hypnotherapy and applied psychology. The same protocols I used with elite athletes.

Company logo in white

Nicolas Ullah · CBH Practitioner & Mental Performance Coach · MSc Psychology · Level 5 Diploma in Cognitive Behavioural Hypnotherapy

Founder, Numinal Agency — numinalagency.com

© 2026 Nicolas Ullah. All rights reserved.

Privacy · Terms · Cookies