About Me

I built this practice for the work I couldn't find anywhere else.

CBH Practitioner. MSc Psychology. The mental performance work I've watched elite athletes use — taught, codified, and offered to the people whose performance can't afford to come second to their inner game.

Nicolas Ullah

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Most mental performance work falls into one of two camps: clinical hypnotherapists who don't understand performance, or sport psychologists who don't use hypnotherapy. This practice is built deliberately at the intersection — Level 5 CBH Diploma, MSc Psychology, and a decade working alongside elite athletes at Numinal.

Clinical in method. Athletic in standard. Editorial in voice.

More about how I work

What I believe

Core values

01

Evidence over enthusiasm

Methods from the clinical literature, not the wellness industry.

02

Specifics over generalities

We name the moment, the mechanism, and the outcome. Then we build toward it.

03

Discipline over hacks

Mental skill is trainable, not unlockable. Repeatable practice, not shortcuts.

04

The work, then the result

I teach the method, you apply it, the outcomes follow. You'll know by Session 4 it's landing.

05

Honesty before flattery

If we're not a fit, I tell you. If it's not working, I refund the rest.

06

The long game

Sustainable performance, not a peak that costs you the next decade.

Credentials

Qualifications

MSc Psychology

London Metropolitan University

Level 5 Diploma in Cognitive Behavioral Hypnotherapy

UK College of Hypnosis & Hypnotherapy

Registered Practitioner

National Council for Hypnotherapy, UK

Career

How I got here

2026

Launched the coaching practice

After a decade observing the mental side of elite performance from the inside, opened a practice that codifies the work. Inner Game Notes, the weekly letter, launched alongside it.

2026

Launched the coaching practice

After a decade observing the mental side of elite performance from the inside, opened a practice that codifies the work. Inner Game Notes, the weekly letter, launched alongside it.

2026

Launched the coaching practice

After a decade observing the mental side of elite performance from the inside, opened a practice that codifies the work. Inner Game Notes, the weekly letter, launched alongside it.

2024

Justin Rose signs with Numinal

The agency roster expanded to include a major champion and former World No. 1. Working with two of the most accomplished players on the PGA Tour deepened the methodology that became the practice.

2024

Justin Rose signs with Numinal

The agency roster expanded to include a major champion and former World No. 1. Working with two of the most accomplished players on the PGA Tour deepened the methodology that became the practice.

2024

Justin Rose signs with Numinal

The agency roster expanded to include a major champion and former World No. 1. Working with two of the most accomplished players on the PGA Tour deepened the methodology that became the practice.

2021

Xander Schauffele signs with Numinal

The first Olympic Champion on the agency roster. The work moved from sports marketing to a front-row seat on what mental performance actually looks like at the top of the field.

2021

Xander Schauffele signs with Numinal

The first Olympic Champion on the agency roster. The work moved from sports marketing to a front-row seat on what mental performance actually looks like at the top of the field.

2021

Xander Schauffele signs with Numinal

The first Olympic Champion on the agency roster. The work moved from sports marketing to a front-row seat on what mental performance actually looks like at the top of the field.

2020

Founded Numinal Agency

Built an agency for athletes and sports brands. The bet was that the right marketing for elite performers required understanding what they actually do — not just what they sell.

2020

Founded Numinal Agency

Built an agency for athletes and sports brands. The bet was that the right marketing for elite performers required understanding what they actually do — not just what they sell.

2020

Founded Numinal Agency

Built an agency for athletes and sports brands. The bet was that the right marketing for elite performers required understanding what they actually do — not just what they sell.

Pre-2015

Marketing leadership across industries

Joined Goldman Sachs Private Wealth. Spent 7 years learning the industry from the inside out.

Pre-2015

Marketing leadership across industries

Joined Goldman Sachs Private Wealth. Spent 7 years learning the industry from the inside out.

Pre-2015

Marketing leadership across industries

Joined Goldman Sachs Private Wealth. Spent 7 years learning the industry from the inside out.

Before you book

What you can expect from the call.

A diagnostic, not a sales call:

25 minutes, free, online. You describe what's happening — you don't have to know what you need from me yet. The point of the call is to figure that out together.

A diagnostic, not a sales call:

25 minutes, free, online. You describe what's happening — you don't have to know what you need from me yet. The point of the call is to figure that out together.

A specific recommendation:

By the end of the call I'll have a working diagnosis of what's happening and a clear recommendation: which pillar, which package, and what the scope of work would be. Or, if we're not a fit, where you should go instead.

A specific recommendation:

No pressure, no follow-up sequence:

No hard sell, no automated drip campaign, no "limited time" tactics. You take the recommendation and decide on your own time. If you want to start, you book. If not, the contact ends there.

No pressure, no follow-up sequence:

No hard sell, no automated drip campaign, no "limited time" tactics. You take the recommendation and decide on your own time. If you want to start, you book. If not, the contact ends there.