Clinical

Confidential · Performance-focused

Master the inner game of pressure.

Cognitive-behavioural hypnotherapy and applied psychology for athletes and executives whose performance is non-negotiable.

This is a practice for the work that happens before the moment. The mental discipline that separates careers — for tour-level athletes, founders, executives, performers, and anyone whose next-level performance turns on what's happening in their own head.

Cognitive-behavioural hypnotherapy and applied psychology for athletes and executives whose performance is non-negotiable.

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CBH · MSc Psychology

Mental Performance Coach

CBH · MSc Psychology

Mental Performance Coach

The Inner Game

Applied. Not theorized.

The Inner Game

Applied. Not theorized.

Trained at:

Nicolas Ullah

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Most mental performance work falls into one of two camps: clinical hypnotherapists who don't understand performance, or sport psychologists who don't use hypnotherapy. This practice is built deliberately at the intersection — Level 5 CBH Diploma, MSc Psychology, and a decade working alongside elite athletes at Numinal.

Clinical in method. Athletic in standard. Editorial in voice.

**Professional performance coaching — not psychotherapy, clinical psychology, or medical treatment.

Clinical in method. Athletic in standard. Editorial in voice.

**Professional performance coaching — not psychotherapy, clinical psychology, or medical treatment.

Clinical in method. Athletic in standard. Editorial in voice.

**Professional performance coaching — not psychotherapy, clinical psychology, or medical treatment.

Is This You?

You're capable. You just need the right work on the inside.

Athlete - Pressure Regression
You can do it in practice. You can't do it in competition.
The technical work hasn't changed. Something in the moment is — and it's costing you results you should be getting. Tour-level golfer, top-ranked tennis player, championship-bound endurance athlete: the pattern is the same, the work is too.
Executive — high output, low recovery
You're wired but not winning.
Always-on, always-doing, but the deep work has stopped happening. You built something and now you can't see straight. The habits that got you here are running you now — and the next move requires something they can't deliver.
Executive - Pressure Execution
You sound less confident than you actually are.
In board rooms, on stages, in calls that decide your year — you can hear yourself shrinking. The capability is there. The execution under pressure isn't. Imposter syndrome that doesn't quit, even now that you've earned the room.
Athlete — plateau and depletion
You're at the top and something's broken.
Results have plateaued. Recovery isn't working like it used to. Training tolerance is dropping, motivation is patchy, and opponents you used to beat are catching up. You're going through the motions without the spark — and the road back is harder to see from inside it.

Athlete - Pressure Regression
You can do it in practice. You can't do it in competition.
The technical work hasn't changed. Something in the moment is — and it's costing you results you should be getting. Tour-level golfer, top-ranked tennis player, championship-bound endurance athlete: the pattern is the same, the work is too.
Executive — high output, low recovery
You're wired but not winning.
Always-on, always-doing, but the deep work has stopped happening. You built something and now you can't see straight. The habits that got you here are running you now — and the next move requires something they can't deliver.
Executive - Pressure Execution
You sound less confident than you actually are.
In board rooms, on stages, in calls that decide your year — you can hear yourself shrinking. The capability is there. The execution under pressure isn't. Imposter syndrome that doesn't quit, even now that you've earned the room.
Athlete — plateau and depletion
You're at the top and something's broken.
Results have plateaued. Recovery isn't working like it used to. Training tolerance is dropping, motivation is patchy, and opponents you used to beat are catching up. You're going through the motions without the spark — and the road back is harder to see from inside it.

Athlete - Pressure Regression
You can do it in practice. You can't do it in competition.
The technical work hasn't changed. Something in the moment is — and it's costing you results you should be getting. Tour-level golfer, top-ranked tennis player, championship-bound endurance athlete: the pattern is the same, the work is too.
Executive — high output, low recovery
You're wired but not winning.
Always-on, always-doing, but the deep work has stopped happening. You built something and now you can't see straight. The habits that got you here are running you now — and the next move requires something they can't deliver.
Executive - Pressure Execution
You sound less confident than you actually are.
In board rooms, on stages, in calls that decide your year — you can hear yourself shrinking. The capability is there. The execution under pressure isn't. Imposter syndrome that doesn't quit, even now that you've earned the room.
Athlete — plateau and depletion
You're at the top and something's broken.
Results have plateaued. Recovery isn't working like it used to. Training tolerance is dropping, motivation is patchy, and opponents you used to beat are catching up. You're going through the motions without the spark — and the road back is harder to see from inside it.

The Method

Three pillars. One method.

#1 The Reset

Recover the capacity to perform. For burnout, performance anxiety, sleep, and the residue of sustained pressure.

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#2 The Mental Game

Train the inner game of pressure. For confidence, visualization, self-talk, and execution when the moment matters.

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#2 The Mental Game

Train the inner game of pressure. For confidence, visualization, self-talk, and execution when the moment matters.

Learn more

#3 The Long Game

Become who you're becoming. For identity, future-self work, and the version of you that comes after this version of success.

Learn more

One method, three pillars

All three pillars use the same clinical toolkit — cognitive-behavioural hypnotherapy and applied psychology, applied to performance. The pillar names the focus. The method is what makes it work.

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The Process

From conversation to integrated work.

Discovery Call

A free 25-minute conversation. I listen, you describe what's happening, and we figure out whether the work I do is the right tool for the problem you're trying to solve.

Discovery Call

A free 25-minute conversation. I listen, you describe what's happening, and we figure out whether the work I do is the right tool for the problem you're trying to solve.

Discovery Call

A free 25-minute conversation. I listen, you describe what's happening, and we figure out whether the work I do is the right tool for the problem you're trying to solve.

Diagnostic and recommendation

I map your situation to one of the three pillars and recommend the package that fits the scope. No hard sell. If we're not a fit, I'll tell you and refer you somewhere better.

Diagnostic and recommendation

I map your situation to one of the three pillars and recommend the package that fits the scope. No hard sell. If we're not a fit, I'll tell you and refer you somewhere better.

Diagnostic and recommendation

I map your situation to one of the three pillars and recommend the package that fits the scope. No hard sell. If we're not a fit, I'll tell you and refer you somewhere better.

The Work

Weekly 1:1 sessions, online. Personalized audio protocols for between sessions. WhatsApp or voice-note support across the engagement. CBH formulation built session by session.

The Work

Weekly 1:1 sessions, online. Personalized audio protocols for between sessions. WhatsApp or voice-note support across the engagement. CBH formulation built session by session.

The Work

Weekly 1:1 sessions, online. Personalized audio protocols for between sessions. WhatsApp or voice-note support across the engagement. CBH formulation built session by session.

Integration

Tools, protocols, and a self-hypnosis practice you carry into your performance moments — beyond the sessions, into the rest of your career.

Integration

Tools, protocols, and a self-hypnosis practice you carry into your performance moments — beyond the sessions, into the rest of your career.

Integration

Tools, protocols, and a self-hypnosis practice you carry into your performance moments — beyond the sessions, into the rest of your career.

Try The Method

The Pre-Performance Reset.

Free Guided Audio

A 10-minute cognitive-behavioural hypnotherapy protocol for the moments before the moment that matters. Free. The same protocol I use with the PGA Tour players I work with.

Get The Audio

10 Min

From Start to Finish

Always Free

Free Guided Audio

A 10-minute cognitive-behavioural hypnotherapy protocol for the moments before the moment that matters. Free. The same protocol I use with the PGA Tour players I work with.

Get The Audio

10 Min

From Start to Finish

Always Free

Free Guided Audio

A 10-minute cognitive-behavioural hypnotherapy protocol for the moments before the moment that matters. Free. The same protocol I use with the PGA Tour players I work with.

Get The Audio

10 Min

From Start to Finish

Always Free

The Writing

Inner Game Notes Newsletter

A weekly letter on the inner game of pressure — the mental skill that decides what happens when it matters most. Written for athletes, executives, and anyone whose performance is non-negotiable.

View All Articles

Mar 19, 2025

Pressure Response

Why Rest Doesn't Reset High Performers — and what actually does

Mar 21, 2025

Recovery

Fight, Flight, Freeze, Fawn — the four responses under pressure

Mar 25, 2025

Performance

Self-Hypnosis as a Portable Performance Skill

Common Questions

Before you book a call

What is cognitive-behavioural hypnotherapy?

How is this different from sport psychology?

How is this different from clinical psychology?

Why three pillars instead of one approach?

Do clients always work through all three pillars?

What evidence base does this method draw from?

Before you book

What you can expect from the call

A diagnostic, not a sales call:

25 minutes, free, online. You describe what's happening — you don't have to know what you need from me yet. The point of the call is to figure that out together.

A diagnostic, not a sales call:

25 minutes, free, online. You describe what's happening — you don't have to know what you need from me yet. The point of the call is to figure that out together.

A specific recommendation:

By the end of the call I'll have a working diagnosis of what's happening and a clear recommendation: which pillar, which package, and what the scope of work would be. Or, if we're not a fit, where you should go instead.

A specific recommendation:

No pressure, no follow-up sequence

No hard sell, no automated drip campaign, no "limited time" tactics. You take the recommendation and decide on your own time. If you want to start, you book. If not, the contact ends there.

No pressure, no follow-up sequence

No hard sell, no automated drip campaign, no "limited time" tactics. You take the recommendation and decide on your own time. If you want to start, you book. If not, the contact ends there.

Read full note

I was running on stress and caffeine. The work gave me a structured way to downshift instead of simply pushing harder.

— Senior Executive, Global Sports Brand

You're capable. You just need the right work on the inside.

You can do it in practice. You can't do it in competition.

You're wired but not winning.

You sound less confident than you actually are.

You're at the top and something's broken.

You can do it in practice. You can't do it in competition.

You're wired but not winning.

You sound less confident than you actually are.

You're at the top and something's broken.

You can do it in practice. You can't do it in competition.

You're wired but not winning.

You sound less confident than you actually are.

You're at the top and something's broken.

Three pillars. One method.

#1 The Reset

#2 The Mental Game

#2 The Mental Game

#3 The Long Game

One method, three pillars

From conversation to integrated work.

Discovery Call

Discovery Call

Discovery Call

Diagnostic and recommendation

Diagnostic and recommendation

Diagnostic and recommendation

The Work

The Work

The Work

Integration

Integration

Integration

The Pre-Performance Reset.

Inner Game Notes Newsletter

Before you book a call

What you can expect from the call

What you can expect from the call